Through her company Heroes Will Rise, Cas Holman designs and manufactures tools for the imagination. These materials are manipulable parts and pieces which inspire constructive play, imaginative forms, and cooperative interactions between people. Abstract in their identity, these tool/toys inspire children and adults to imagine the origin and story of the toy as well as how to use it. “What is it?” and “What does it do?” are answered in intuitive details, play prompts, and semiotic clues, making the instructions implicit in the tool/toy.
Cas is the founder and principal designer at Heroes Will Rise. Heroes Will Rise is an independent toy company focusing on products designed in the spirit of invention and creativity. The soul of these products is idealistic, optimistic and rooted in the belief that imagination is an essential part of childhood. Their toys are never gender specific, and encourage an exploratory, unstructured play.
Contact: Michelle DiLello