What we do

Blue Medium is a New York–based public relations company serving the visual arts, architecture and design communities. Over the past 18 years, we’ve had the pleasure of working with some of the best, like-minded clients in the world.

The right skill sets, the right teams and our unique media relationships allow us to provide a values-driven approach in results-oriented campaigns. Our clients range from museums, foundations, festivals and galleries to architecture and design studios to educators and commercial enterprises.

How we got here

Founded in 2000 by John Melick, Blue Medium has earned a reputation for professionalism, fair-mindedness and clear-cut procedures and protocols. In turn, we attract team members and clients who value the same principles.

Crucial to our success is our relationship with the media. We have always strived to treat our media colleagues as autonomous, independent voices, and we value the coverage and critical thinking they bring to our communities and clients.

Our Method

Building Connections

  • Immersion in client cultures
  • Carefully researching new projects
  • Assigning the right team to the right client
  • Maintaining relationships with the art and design media
  • Engaging thought leaders and influencers

STRATEGY & Implementation

  • Creating and planning new strategies individually tailored to client needs
  • Implementing strategies with clear procedures and protocols
  • Developing key media assets and messaging
  • Pitching stories and creating opportunities for engagement
  • Media training and media trips
  • Collaborating with digital content creators and event producers through our partners

MEASURING
RESULTS

  • Transparently reporting activities and results
  • Problem solving and issues management
  • Fostering open channels of client communication
  • Analyzing everything we do—always evolving and innovating

Our partners

Bower blue

Digital Content and Social Media Strategy

Fremont blue

Event Concepts and Production



News

Social Media

Twitter

.@AnnaBrady_Art of @TheArtNewspaper discusses the presence of political satire at @ArtBasel with #JaneKallir of @gseart. During the fair, Galerie St. Etienne is presenting works by artist #SueCoe that comment on the pharmaceutical industry in Basel. https://t.co/J96Dxn3CDC

Our new podcast is out! We spoke with @LouiseAronson about her soon-to-be-released book ELDERHOOD (which arrives from @BloomsburyPub on 6/11) and how to make your later years your best yet. https://t.co/DVRRvelQfn

Please join the @fabricworkshop at The Friends Center on Thursday, June 13 for a lecture with Civil War Scholar Dr. W. Fitzhugh Brundage on Truce, Resistance and the Legacy of Flags as Cultural Symbols. 6:30 – 7:30pm.
https://t.co/mTFltWiM2a

Connect

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Our office

20 West 22nd Street, Suite 807
New York, NY 10010 USA

+1 (212) 675-1800

New business inquiries

Visual Arts:
Andy Cushman

Architecture & Design:
Michelle DiLello