What we do

Blue Medium is a New York–based public relations company serving the visual arts, architecture and design communities. Over the past 20 years, we’ve had the pleasure of working with some of the best, like-minded clients in the world.

The right skill sets, the right teams and our unique media relationships allow us to provide a values-driven approach in results-oriented campaigns. Our clients range from museums, foundations, festivals and galleries to architecture and design studios to educators and commercial enterprises.

How we got here

Founded in 2000 by John Melick, Blue Medium has earned a reputation for professionalism, fair-mindedness and clear-cut procedures and protocols. In turn, we attract team members and clients who value the same principles.

Crucial to our success is our relationship with the media. We have always strived to treat our media colleagues as autonomous, independent voices, and we value the coverage and critical thinking they bring to our communities and clients.

Our Method

Building Connections

  • Immersion in client cultures
  • Carefully researching new projects
  • Assigning the right team to the right client
  • Maintaining relationships with the art and design media
  • Engaging thought leaders and influencers

STRATEGY & Implementation

  • Creating and planning new strategies individually tailored to client needs
  • Implementing strategies with clear procedures and protocols
  • Developing key media assets and messaging
  • Pitching stories and creating opportunities for engagement
  • Media training and media trips
  • Collaborating with digital content creators and event producers through our partners
  • Blue Medium also conducts tailored public relations workshops for art and design clients interested in developing new or revised communications strategies, reviewing trends, identifying new opportunities for storytelling, and navigating the changing media landscape, among other topics.

MEASURING
RESULTS

  • Transparently reporting activities and results
  • Problem solving and issues management
  • Fostering open channels of client communication
  • Analyzing everything we do—always evolving and innovating

Our partners

Bower blue

Digital Content and Social Media Strategy

Fremont blue

Event Concepts and Production



News

Social Media

Twitter

This unguarded moment between Andy Warhol & Gene Swenson is vital for understanding the relationship between queerness and pop art. For more, see the 5-minute film here: http://s.si.edu/DigDeep

#AndyWarhol #GeneSwenson #PRIDE #LGBTQPrideMonth #SmithsonianPride

Got the blues, in a good way at this new immersive #art installation on the Lower East Side - discovering for @NY1 #blue #kindofblue #NYC

Join us in celebrating the @risd Class of 2021! 🎉🎉 On June 5 ceremonies begin with a fully virtual speaking and awards program at 10 am ET. Watch and learn more at: http://commencement.risd.edu #RISD2021 #RISDgrad

Connect

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    Our office

    20 West 22nd Street, Suite 807
    New York, NY 10010 USA

    +1 (212) 675-1800

    New business inquiries

    Visual Arts:
    Andy Cushman

    Architecture & Design:
    Michelle DiLello